Is SEO dead? Man, I hope so.
Do I, though?
Sites should write for the people and not the algorithm. We can all see it, can’t we? When a site is cooked in a way that it’s seasoned with keywords and SEO spice that will make Google wanna eat it up. Or at least entice Google to put it on the menu. On the SERP of the menu!
Maybe, I follow too many creative writer’s blogs.
Or too many amateur book bloggers. But, wow, these people write from the soul. Sure, they are not discoverable through organic search. But you may see a great comment from them on a more popular site. Or, see them being RTed on Twitter because they are witty. It’s all about authentic engagement and the power of social sharing.
Or is it?
Any time I examine my stats I’m surprised by the results. My clicks are from organic searches, Pinterest, or Google +. And all of these tools are arrow sharp with SEO as the red dot.
What happens when you combine passion with analytics?
The definition of an amateur is a person who does something not for profit but for pure passion. But what happens when you blend in a bit of analytics? Magic.
Sure, we can all see when a site is baked with structured content, wrapped in alt perfect images, SEO sprinkled keywords, heavy hitting titles, and a bit of heart.
And that ain’t such a bad thing.
The Three Act Structure
Book writers use their own sort of SEO too. It’s called the three act structure. Act One– set up and inciting incident. Act Two – rising action and development of character’s arc. Act Three – climax.
Heck, there are Venn diagrams and plot graphs explaining this!
I like that Google has the searcher in mind.
I love that Google wants content to be engaging, shareable, readable and that their latest algorithm, Hummingbird, scans for theme and not keywords.
But all of this is still a bit depressing. It’s not about writing from the heart. But when was it ever about that? Well for Joyce is was always about that.
For books, websites, Google, and searchers it’s about writing content that’s geared for the head, heart, soul, and algorithm.
Happy Bloomsday! If James Joyce was alive, he’d probably be a blogger with a cult following and low traffic. And he probably wouldn’t have had it any other way.
Tell me – NoW:
How do you feel when reading blogs aimed at SEO?
What are you doing for Blooms day?
Which James Joyce books have you read?
Are you a blogger and if so do you aim at SEO or searchers of both?
Who’s gonna pop the kettle on?