Series on Blogging – 2

I was asked by to write a series on blogging for their web site, this is part 2:

How to blog

Content is King, you need to decide what you are going to write about. You need to write a plan detailing the below:

Research other blogs.

Who is your target audience?

What is your time commitment to your blog?

How you will drive traffic to your blog? (more on that later)

How often will you post?

Will you use pictures / video / podcasts in your posts? (please do, you need to appeal to every sort of reader.)

 How much personal information will you share?

How are you going to set yourself up as an expert in your field?

What is your UPS?

Can you be real? (posts should only be 500 words)

How will you tell me about yourself, who you are, why should I like you?

What makes you different?

What do you obsess about?

Generally people tend to pick one topic and write about that, but in a world where we have hundreds of channels, YouTube, books, magazines – and most of it at our fingertips – it is important to bear in mind to bring as much diversity to your blog as possible.

I mean, you don’t to write the same book again and again, do you?  So you can’t really take just one topic and write about that again and again from different slants.

Here is an example of some of the best writers blogs, while they write about writing, they also write about what inspires them and we get glimpses their interests, their fictional work and how they respond to comments on their blogs.

Caren Kennedy

Alan Early

Ashley Nixon

Barbara Scully

Krystal Wade


Maria Duffy

Kathy O Dowd

Derek Flynn

ou need to start reading other peoples blogs. See what is out there, how can you do it better, what do you like, what would you change.

Set up your blogger blog

To set up your blog you just log into your Gmail account, then simply click on this link –  And that’s it, you have created your blog.  you can do a lot more you can do to are technically, but the whole part of blogging is about learning the technical side and having fun with that. 

I have broken this down for

If you ever have any questions you can contact me on my blog, or just type the question straight into Google.

Part 1 of this series


Remember if you like my blog then vote for me here, it is only one click!


5 Comments Add yours

  1. Hi Ashley,

    Your blog is now one of the ones I go to everyday, so you must have put a lot of hard work into it.

    Hi Krystal,
    You most deffiniately have, love your blog.

    Hi Amberr,

    I love that phrase; “it's nice to vary the menu”, how true!

    Hi Xavier,
    Having a creative outlet is fab, I don't know what I would do with out my laptop and creating graphics, blog posts, fixing techy stuff.



  2. This is a great follow-up to Part 1 and I think if more people realised how therapeutic blogging is more people would do it.

    From a spiritual point of view I also see blogging as a way to connect with people and so dissolve the barriers created by our egos that we imagine separate us.

    I think that human beings are happiest creating and expressing themselves and what better way to these things than blogging.

    Thank you.


  3. This is a great post for beginning bloggers. I've now expanded my blog to include travel stories from other people, and the response is fantastic. As much as one might enjoy eating steak for dinner each night, it's nice to vary the menu.

    You've got some great blogs mentioned on this list. I am a regular reader of Krystal's, Derek's, and Louise's. Now I need to discover the others. Great post, and this blog is “King.” ;-D


  4. Krystal Wade says:

    When I first began blogging, I had NO IDEA what I needed to do. I started reading other blogs and asking myself what made them interesting. I've been evolving since then, but I think I've found my niche. 🙂 Thanks for mentioning me in this. I'm honored!


  5. Ashley Nixon says:

    This is why it took me so long to start a blog. I couldn't answer a lot of these questions. After I started however, I found I could answer these questions. I just need a foundation! 😀 Wonderful post, Michelle!


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